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JULY 2010 - TOTAL APPROACH TO TOILETS HELPS INCREASE VISITORS
The leisure industry could significantly improve visitor numbers purely by improving toilet facilities- and simultaneously ensure compliance with good practice.
Latest figures released by VisitEngland show overnight trips made by, or accompanied by, someone with a health impairment or condition accounted for a leisure industry spend of almost £1billion in six months, and people with access needs account for 12% of all overnight domestic trips. Further, under BS8300:2009 Accessible Building Design, it is now best practice to provide a 'Changing places' facility in any newbuild or refurbishment where large numbers of the public have access. Yet research also shows that disabled people and their carers make a conscious decision NOT to visit somewhere if they feel they cannot 'go to the loo' in a clean, safe, suitable environment.
To enable the leisure industry to efficiently capitalize on this market sector, and ensure effective compliance with the Standard, Total Hygiene, the UK's leader in disabled toilet/ washroom/bathroom provision, has developed a unique package. Using expertise gained through over 40 years' in disabled toileting, the company can advise on regulatory requirements, plus design, install and service all elements needed to create an accessible washroom or 'Changing places' facility.
Says Robin Tuffley, Total Hygiene marketing manager, "There are some ¼ million people in the UK who need the assistance of up to two carers to toilet. There are an estimated 10m people registered disabled. We ALL visit the toilet up to eight times a day. The potential market is therefore huge! Our own feedback, as sponsor of the 'Changing Places, Changing Lives' campaign shows that the majority of leisure facility operators, whether in public or private sector, either do not know about the changed requirements of BS8300- which are also likely to be included in the revisions to Building Regulation Approved Document M- or do not know how to ensure compliance.
"We were chosen by 'Changing Places' to work with them because, unlike any other disabled toilet provider, we can not only assist with the design and supply of equipment, but support that in the future with a coherent, national service and maintenance operation. And we are already helping numerous leisure facilities achieve optimum accessibility in their toilets, including, for example, Merseytravel's new Pier Head ferry terminal, the Copthorne Tara Hotel in London, the Trafford Centre, Bolton Council and West Berkshire Council."
To highlight the requirements to the industry, Total Hygiene has created a dedicated sector on its website to 'Changing Places', and will be taking part in Leisure Industry Week at the National Exhibition Centre, Birmingham in September.
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